Seed Round Open
THE FOUNDING WINDOW IS OPEN.
A $485 billion market, rising to USD $1,047.42 billion by 2035. 500 million riders. No one yet owns the global home for them. We are building the app, the gear and the events to do exactly that, from the culture out. If you are an investor, a distribution partner or a brand who wants in, read on.
The Market
AN INDUSTRY WAITING
TO BE OWNED.
Action sports is one of the fastest growing lifestyle sectors in the world. It is also one of the most underserved. No proper digital home. No platform built for the rider. No brand built from the inside out. That is the gap.
$485B
Global action sports market
Rising to USD $1,047.42 billion by 2035
500M+
Riders worldwide
Street, Surf, Dirt, Snow, Sky
290M
Creators in the space
Mostly under 35. No home to call theirs.
0
Global homes for the everyday rider
That is the gap we sit in.
THE WHITE SPACE IS HUGE. THE TIMING IS NOW.
Gen Z and Gen Alpha are the generation hit hardest by social isolation. They are also the generation most likely to ride. HORNGRY sits right at that crossover. No incumbent can copy the position because it has to be built from the community out. That is exactly how we are building it.
The Business Model
THREE PILLARS. ONE FLYWHEEL.
Each pillar makes its own money and feeds the next. Community goes into the app. App pushes the gear. Gear shows up at events. Events bring more community. The loop tightens as it goes.
01
THE APP
A mobile home where riders post clips, get AI coaching, jump into challenges, climb the leaderboards and find their crew. Free at the core. Paid tier on top. Brand partners woven in without ruining it.
Revenue: Subscriptions, Brand Integrations, Data
Feeds: Gear identity, Events, Creator economy
02
THE GEAR
Sustainable apparel across Street, Surf, Dirt, Snow and Sky. Built to the Patagonia bar. You wear it because you ride. Not because you want to look like you do.
Revenue: D2C, Wholesale, JV Distribution, Licensing
Feeds: App visibility, Event presence, Brand weight
03
THE EVENTS
Grassroots to global. Already running in Western Australia. No VIP list. No guest list. Open door. Built to scale through the community network, not a paid agency.
Revenue: Tickets, Sponsorship, Broadcast, Licensing
Feeds: App content, Gear adoption, Community depth
Community
joins HORNGRY
Rides & films
uploads clips
Gets seen
earns visibility
Wears the gear
signals belonging
Shows up
to events IRL
Brings others
loop compounds
Brand Positioning
BUILT ON THREE
REFERENCE POINTS.
It would be hard for an incumbent to copy what we are doing because the position needs real cultural credibility. You cannot buy that. You have to earn it.
| Reference | What We Take | Where We Differ |
|---|---|---|
| Red Bull | Cultural authority. The pull to make the mainstream pay attention to underground sport. | No VIP list. Built for the 500 million who ride, not the 500 who get sponsored. |
| Patagonia | Ethical manufacturing and the belief that a business can be commercial and mission led at the same time. | Community first, not premium first. Gear for people who ride, priced like it. |
| Red Bull Events | Scale and spectacle. Turning a local moment into a global one. | Grassroots rooted. Every global event starts as a local one. Scale is earned, not bought. |
THE COMBINATION OF THESE THREE, HELD TOGETHER BY A REAL FOUNDER STORY AND A COMMUNITY FIRST APPROACH, GIVES HORNGRY AN ENVIABLE POLE POSITION.
Proof of Concept
WHERE WE ARE.
WHAT'S BEEN BUILT.
01
COMMUNITY, LIVE
1,400+ riders on the radar across 47 cities. 12 active crews. Street, Surf, Dirt, Snow and Sky meeting locally and connected globally. No paid ads.
02
EVENTS, PROVEN
Run successfully in Western Australia, UK and Japan. The crowd showed up. The format works. Ready to roll out through the network.
03
APP, IN BUILD
Mobile app in development with a demo available. Clip sharing, AI coaching, global challenges, leaderboards, crew finder and rewards. Launching Q4 2026.
Request a Demo04
GEAR, IN MARKET
Limited sustainable range live across Street, Surf, Dirt, Snow and Sky. Built to the highest sustainability bar. Ready to scale through JV partners.
05
STRUCTURE
Three entity setup in place. Clean for investment, clean for IP, clean for international licensing. Built for seed today and Series A tomorrow.
06
DIGITAL ASSETS
HORNGRY.com bought at considerable cost. 40+ domains secured globally. Active community already on skate, surf and bike platforms.
Trademark Portfolio
UK
Registered
USA
Registered
EU
Registered
China
Registered
Australia
Registered
The Founder
BRIAN SMITHIES
FOUNDER
I grew up in the UK care and foster system. There were not a lot of doors open. Skateboarding and BMX became my way out. The crew, the spots, the noise. But the culture did not always make room for kids like me.
I watched a lot of talented kids fall through the cracks because they did not have the right postcode or the right contact. That stuck with me. HORNGRY is what we are doing about it.
My background is corporate consulting, M&A, tech and SaaS, digital marketing and AI. I know how to build a business and protect a brand while it grows.
The Higher Mission
WE EXIST TO GET A GENERATION OFF SCREENS AND BACK INTO THE WORLD.
Loneliness, anxiety, and depression among young people have reached epidemic levels. Social media platforms, by their own internal research, know they are causing harm and continue anyway because engagement is profitable. A generation is scrolling through other people's lives instead of living their own.
Action sports are not a cure. But they are one of the most powerful, proven, and scalable antidotes available. They build resilience, physical health, social connection, and belonging in ways no app notification can replicate. Getting a young person off a screen and onto a board, into the waves, or onto a trail doesn't just improve their sport. It changes the trajectory of their life.
HORNGRY exists to make that happen at global scale. Not as a charity, as a sustainable commercial ecosystem where every purchase, every event, every download is pointed at one outcome: real people, in the real world, doing something they love, with people who understand them.
8h 39m
Daily screen time, US teenagers on entertainment
Common Sense Media, 2023
40%+
US high schoolers persistently sad or hopeless
CDC, 2023
81%
Adolescents worldwide insufficiently physically active
WHO, 2022
1 in 2
Adults globally reporting measurable loneliness
US Surgeon General, 2023
"Every feature we build, every event we run, and every piece of gear we sell is pointed at one outcome: real people, in the real world, doing something they love, with people who get them."
, Brian Smithies, Founder
Partnership Opportunities
FIVE WAYS TO BE PART OF THIS.
The window is short. Each route is different in what it asks and what it gives back. Pick the one that matches you.
SEED INVESTMENT.
HORNGRY is in its seed round. We are hand picking a small group of strategic partners who bring capital, contacts and genuine belief in what this is.
This is not a routine raise. We are building one of the most culturally important community brands action sports has had. The people who come in now will shape it, and they will share in what it becomes.
We want investors who know consumer brands, community platforms or this market, and who care about both the return and the impact.
Who We're Looking For
- →Background in consumer brands, digital platforms or sport and entertainment
- →A real network in action sports, youth culture, retail or tech
- →In it for both the financial return and the impact on young people
- →Willing to roll the sleeves up, not just write the cheque
- →Comfortable backing a seed stage company with a clear plan
What Investors Get
- 01
Equity Stake
Sized to your contribution and timing. We work it out together. Founding terms for founding moves.
- 02
A Real Voice
Direct input into market entry, product and key partnerships. This is not a sit on the sidelines kind of deal.
- 03
Founder Access
Regular access to us and the core team. Not a quarterly newsletter. A working relationship.
- 04
Ground Floor
Your name tied to a globally significant brand at the stage that matters most. Before the scale.
- 05
A Clear Exit
Series A is mapped from day one, with a clear path for strategic and financial acquirers in sport, media, and tech.
Get In Touch
THE WINDOW
IS SHORT.
We are not taking introductions through middlemen. The founding conversation is a direct one. If you have read this far and think you are the right person to back, distribute or sit on the board, get in touch.
Tell us who you are, the kind of partnership you are after, and why you think we line up. We will reply personally.
This page is a general overview, not a formal investment prospectus. Any investment is subject to due diligence and proper paperwork.