Partnerships Open
THE FOUNDING WINDOW IS OPEN.
No one yet owns the global home for the everyday rider. We are building the app, the gear and the events to do exactly that, from the culture out. If you are an investor, a distribution partner or a brand who wants in, read on.
The Market
AN INDUSTRY WAITING
TO BE OWNED.
Action sports is one of the fastest growing lifestyle sectors in the world. It is also one of the most underserved. No proper digital home. No platform built for the rider. No brand built from the inside out. That is the gap.
1,400
Riders registered
As of September 2026
5
Sectors
Street, Surf, Dirt, Snow, Sky
0
Global homes for the everyday rider
That is the gap we sit in.
THE WHITE SPACE IS HUGE. THE TIMING IS NOW.
Gen Z and Gen Alpha are the generation hit hardest by social isolation. They are also the generation most likely to ride. HORNGRY sits right at that crossover. No incumbent can copy the position because it has to be built from the community out. That is exactly how we are building it.
The Business Model
THREE PILLARS. ONE FLYWHEEL.
Each pillar makes its own money and feeds the next. Community goes into the app. App pushes the gear. Gear shows up at events. Events bring more community. The loop tightens as it goes.
01
THE APP
A mobile home where riders post clips, get AI coaching, jump into challenges, climb the leaderboards and find their crew. Free at the core. Paid tier on top. Brand partners woven in without ruining it.
Revenue: Subscriptions, Brand Integrations, Data
Feeds: Gear identity, Events, Creator economy
02
THE GEAR
Sustainable apparel across Street, Surf, Dirt, Snow and Sky. Built to the Patagonia bar. You wear it because you ride. Not because you want to look like you do.
Revenue: D2C, Wholesale, JV Distribution, Licensing
Feeds: App visibility, Event presence, Brand weight
03
THE EVENTS
Grassroots to global. Already running in [CONFIRMED_EVENT_COUNTRIES]. No VIP list. No guest list. Open door. Built to scale through the community network, not a paid agency.
Revenue: Tickets, Sponsorship, Broadcast, Licensing
Feeds: App content, Gear adoption, Community depth
Community
joins HORNGRY
Rides & films
uploads clips
Gets seen
earns visibility
Wears the gear
signals belonging
Shows up
to events IRL
Brings others
loop compounds
Brand Positioning
BUILT ON THREE
REFERENCE POINTS.
It would be hard for an incumbent to copy what we are doing because the position needs real cultural credibility. You cannot buy that. You have to earn it.
| Reference | What We Take | Where We Differ |
|---|---|---|
| Red Bull | Cultural authority. The pull to make the mainstream pay attention to underground sport. | No VIP list. Built for everyone who rides, not just the few who get sponsored. |
| Patagonia | Ethical manufacturing and the belief that a business can be commercial and mission led at the same time. | Community first, not premium first. Gear for people who ride, priced like it. |
| Red Bull Events | Scale and spectacle. Turning a local moment into a global one. | Grassroots rooted. Every global event starts as a local one. Scale is earned, not bought. |
THE COMBINATION OF THESE THREE, HELD TOGETHER BY A REAL FOUNDER STORY AND A COMMUNITY FIRST APPROACH, GIVES HORNGRY AN ENVIABLE POLE POSITION.
Proof of Concept
WHERE WE ARE.
WHAT'S BEEN BUILT.
01
COMMUNITY, LIVE
1,400 riders registered across 47 cities (as of September 2026). 12 active crews. Street, Surf, Dirt, Snow and Sky meeting locally and connected globally. No paid ads.
02
EVENTS, PROVEN
Run successfully in [CONFIRMED_EVENT_COUNTRIES]. The crowd showed up. The format works. Ready to roll out through the network.
03
APP, IN BUILD
Mobile app in development with a demo available. Clip sharing, AI coaching, global challenges, leaderboards, crew finder and rewards. Launching Q4 2026.
Request a Demo04
GEAR, IN MARKET
Limited sustainable range live across Street, Surf, Dirt, Snow and Sky. Built to the highest sustainability bar. Ready to scale through JV partners.
05
STRUCTURE
Three entity setup in place. Clean for IP, clean for international licensing, built to scale across territories.
06
DIGITAL ASSETS
HORNGRY.com bought at considerable cost. 40+ domains secured globally. Active community already on skate, surf and bike platforms.
Trademark Portfolio
UK
Registered
USA
Registered
EU
Registered
China
Registered
Australia
Registered
The Founder
BRIAN SMITHIES
FOUNDER
I grew up in the UK care and foster system. There were not a lot of doors open. Skateboarding and BMX became my way out. The crew, the spots, the noise. But the culture did not always make room for kids like me.
I watched a lot of talented kids fall through the cracks because they did not have the right postcode or the right contact. That stuck with me. HORNGRY is what we are doing about it.
My background is corporate consulting, M&A, tech and SaaS, digital marketing and AI. I know how to build a business and protect a brand while it grows.
The Higher Mission
WE EXIST TO GET A GENERATION OFF SCREENS AND BACK INTO THE WORLD.
Loneliness, anxiety, and depression among young people have reached epidemic levels. Social media platforms, by their own internal research, know they are causing harm and continue anyway because engagement is profitable. A generation is scrolling through other people's lives instead of living their own.
Action sports are not a cure. But they are one of the most powerful, proven, and scalable antidotes available. They build resilience, physical health, social connection, and belonging in ways no app notification can replicate. Getting a young person off a screen and onto a board, into the waves, or onto a trail doesn't just improve their sport. It changes the trajectory of their life.
HORNGRY exists to make that happen at global scale. Not as a charity, as a sustainable commercial ecosystem where every purchase, every event, every download is pointed at one outcome: real people, in the real world, doing something they love, with people who understand them.
"Every feature we build, every event we run, and every piece of gear we sell is pointed at one outcome: real people, in the real world, doing something they love, with people who get them."
, Brian Smithies, Founder
Partnership Opportunities
FOUR WAYS TO BE PART OF THIS.
The window is short. Each route is different in what it asks and what it gives back. Pick the one that matches you.
GEAR DISTRIBUTION.
Our gear is already in market. Limited sustainable range across Street, Surf, Dirt, Snow and Sky. We are now looking for JV distribution partners, regional or global, to scale it.
The commercial case is simple. A brand with real roots you cannot fake. Sustainability built in from day one. A direct line into the 16 and up audience every retailer is chasing.
We are not chasing transactional wholesale. We are after partners who get what they would be carrying and want a real seat in what we are building.
Who We're Looking For
- →Retail, e-commerce or distribution with reach into action sports or youth lifestyle
- →Regional or global coverage in UK, Europe, North America, Australia or Asia
- →Genuine commitment to sustainability and ethical manufacturing
- →Interested in a brand partnership, not a stock and sell account
- →Capacity to grow with us from here to category leader
What Distribution Partners Get
- 01
Territory Options
First mover advantage in key markets. Regional exclusivity available for the right partner.
- 02
Co Created Range
Real input into product for your market. Collections built with your community in mind.
- 03
Community Marketing
Our community and active social presence driving demand into your channels.
- 04
Content & Campaigns
Full set of brand content, campaign assets and event integration support. No extra cost.
- 05
JV Equity
For the right partner at the right scale, a JV equity deal is on the table.
Investors
Investor enquiries
We're raising. We don't publish the details here, because the rules in the UK and Australia limit who we can share them with, and we'd rather do this properly than quickly.
If you're an investor, email us and we'll send you the right paperwork for where you're based.
Get In Touch
THE WINDOW
IS SHORT.
We are not taking introductions through middlemen. The founding conversation is a direct one. If you have read this far and think you are the right person to distribute, partner or sit on the board, get in touch.
Tell us who you are, the kind of partnership you are after, and why you think we line up. We will reply personally.
This page is a general overview of partnership opportunities. Nothing here is an offer or invitation to invest.