HORNGRY

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ContactBrian Smithies, Founder
Emailpress@horngry.net
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Brand at a Glance

The facts. On record.

HORNGRY®. Fast Facts.

Full Name
HORNGRY®. (Tagline) Home of the Uninvited. ™
Headquarters
UK and Australia. Dual-base operations.
Model
Three pillars. Platform (app). Gear (apparel). Events (live).
Sectors
Street. Surf. Dirt. Snow. Sky.
Community
1,500+ members across 47 cities worldwide
Market
$485 billion global action sports industry, rising to USD $1,047.42 billion by 2035. 500M+ participants.
Trademarks
Registered in UK, USA, EU, China, Australia
Digital IP
40+ global domains including HORNGRY.com
App Status
In development. Prototype available for demo.
Events
Validated in Western Australia, UK, Japan and Vietnam. Scaling globally.
Funding
Fully funded by Founder with a new seed round open. Strategic partners being selected.
Mission
Get young people off screens and into sport, community, and belonging. And to become the global infrastructure of action sports culture, where talent rises, communities thrive, and opportunity is accessible to all

$485B

Global market HORNGRY is entering, rising to $1.05T by 2035

500M+

Riders the industry has left without a home

Press Releases

Three stories. All yours.

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For Immediate Release

March 2026 · UK / Australia

HORNGRY® LAUNCHES AS GLOBAL HOME FOR THE 500+ MILLION ACTION SPORTS RIDERS THE INDUSTRY LEFT BEHIND

A new three-pillar ecosystem of platform, gear and events. The door the culture never had.

LONDON / PERTH. HORNGRY, the world's first community platform built specifically for everyday action sports riders, today announced its global launch. Street, Surf, Dirt, Snow and Sky communities are now under one unified home for the first time.

Founded by Brian Smithies, who grew up in the UK foster care system and found his first real sense of belonging at a local skatepark, HORNGRY was built to address a structural injustice at the heart of the $485 billion global action sports industry. A culture built by 500+ million participants has consistently served only the elite few.

HORNGRY operates as a three-pillar ecosystem. A community-first mobile platform. A sustainable apparel brand. A global live events business. Each pillar feeds the others. Together they build community, drive recognition, and generate commercial return at the same time.

The platform is designed to make talent visible based on what riders do, not who they know. Leaderboards, global challenges, AI coaching and a crew-finder connect everyday riders to recognition and to each other. No gatekeeping. No permission.

“I grew up in the care system. No money, no connections, no postcode that opened any doors. What I had was a skateboard and a park that didn't ask any questions. I built HORNGRY because I was one of those kids. Shut out by a system that didn't see me. This is the door we never had.”

Brian Smithies, Founder and CEO, HORNGRY®

HORNGRY has secured global trademark protection across the UK, USA, EU, China and Australia. It has built an organic community of riders across 47 cities worldwide with no paid acquisition. Live events have been successfully run in Western Australia, validating the events pillar. A seed funding round is underway with strategic partners being selectively onboarded.

About HORNGRY®

HORNGRY® is the global home for everyday action sports riders. A three-pillar ecosystem of a community-first mobile platform, a sustainable apparel brand, and a global live events business. Founded by Brian Smithies on the belief that talent should be visible based on what you do, not who you know. HORNGRY® is a protected trademark in the UK, USA, EU, China, and Australia. www.horngry.com

Media Contact: press@horngry.net
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Brian Smithies, founder and CEO of HORNGRY, sitting on a skatepark ramp

Brian Smithies · Founder

Founder Biography

Brian Smithies

Founder and CEO. HORNGRY®.

Brian Smithies is the founder and CEO of HORNGRY®, the global community platform for everyday action sports riders. He built the brand after growing up in the UK council care and foster system. That experience shaped both his understanding of belonging and his frustration with the gatekeeping structures that keep talented young people out of view.

He found action sports as a teenager. The community at his local skatepark was the first environment in his life that didn't ask where he came from. He watched countless young riders with genuine talent go unnoticed simply because they lacked the right connections or the right postcode. That frustration became the founding mission of HORNGRY.

Brian's professional background spans corporate consulting, mergers and acquisitions, technology and SaaS, digital marketing, and AI software development. He brings the commercial discipline of a business builder and the cultural credibility of someone who grew up inside the community he is now building for.

Short bio. For press use.

Brian Smithies is the founder and CEO of HORNGRY®, the global home for everyday action sports riders. He grew up in the UK foster care system and found belonging through action sports. That experience became the founding mission of HORNGRY. His professional background spans consulting, M&A, technology, and AI. He is based between the UK and Australia.

Approved Quotes

Pre-approved for press use.

These quotes from Brian Smithies are approved for use in press coverage without requiring individual clearance. For longer or context-specific quotes, contact us directly.

On the Founding Mission

“I grew up in the care system. No money, no connections, no postcode that opened any doors. What I had was a skateboard and a park that didn't ask any questions. I built HORNGRY because I was one of those kids. Shut out by a system that didn't see me. This is the door we never had.”

Brian Smithies · Founder and CEO · HORNGRY®

On the Industry Problem

“The action sports industry was built on a culture created by 500 million people. It has consistently served about 500 of them. Sponsorships, media, brand deals. All of it flows to the already-known. HORNGRY exists for the other 499,999,500.”

Brian Smithies · Founder and CEO · HORNGRY®

On Youth and Screens

“A generation is scrolling through other people's lives instead of living their own. We built HORNGRY to reverse that. Not with a campaign, with a community. Use the app to find your session. Then put it down and go ride.”

Brian Smithies · Founder and CEO · HORNGRY®

On Community

“Every rider in this community found HORNGRY because it was something they'd been looking for. Nobody was told to join. Nobody was paid to be here. That organic pull, built on a genuine mission, is the most important thing we could have proven at this stage.”

Brian Smithies · Founder and CEO · HORNGRY®

On Social Impact

“The skatepark doesn't care where you came from. The wave doesn't check your bank balance. HORNGRY is the global infrastructure that connects that culture, and makes sure it's available to everyone who needs it. Regardless of postcode, income or background.”

Brian Smithies · Founder and CEO · HORNGRY®

On the Commercial Model

“The business model and the mission are the same thing. Every rider we bring into the community is revenue. And simultaneously a young person who is off a screen, moving their body, and building real connections with real people. That's the entire design.”

Brian Smithies · Founder and CEO · HORNGRY®

Brand Assets

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Official HORNGRY® logos and brand marks for editorial and press use. Read the usage guidelines before publishing.

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Usage Guidelines: All HORNGRY® brand assets are for editorial and press use only. The HORNGRY® trademark must not be altered, recoloured or used in a context that misrepresents the brand. For brand guidelines and specific usage queries, contact press@horngry.net. HORNGRY® is a protected trademark in the UK, USA, EU, China, and Australia.

Media Enquiries

Let's talk. Directly.

All media enquiries are handled directly by our own internal team. No PR agency. No press office. No intermediary. If you want the story, you get it from the person who lived it.

Brian is available for interview, comment, background briefing and on-the-record quotes. Topics include the founding story, the action sports industry, youth mental health and loneliness, building a brand from the care system, and HORNGRY's commercial model and mission.

NameBrian Smithies
RoleFounder and CEO, HORNGRY®
Emailpress@horngry.net
Websitewww.horngry.com

What We Can Offer Media

  • ›

    Interview with Brian Smithies

    On-camera or written. UK or Australia timezone. Remote or in-person where possible.

  • ›

    Background Briefing

    Off-the-record context on the brand, the market and the mission for journalists developing a story.

  • ›

    Community Access

    Introductions to community members for rider profiles and stories, with their consent.

  • ›

    Event Access

    Press credentials for HORNGRY events. Contact us in advance for accreditation.

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    Brand Assets

    High-resolution logos, brand marks and approved imagery on request.

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    Embargo Respected

    We honour embargo agreements. State your embargo date clearly in your first email.

Response time: within 24 hours on all media enquiries. For urgent requests, call directly.
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